an article about Skyrider- which puts ads into music video content supplied by labels to the p2p community. If I got that right.
Might be the future. Certainly a more intelligent approach than trying to prevent p2p sharing.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, March 18, 2007
Monday, March 5, 2007
Experts: Let customers help brand your product - CNET News.com
Smart marketers are letting consumers play with their brand message online, say experts at a Las Vegas advertising confab. The wisdom of the crowd applied to marketing... interesting
-----------------
Ads creatively changed by consumers- without company oversight or manipulation- actually brilliant, if scary for the company. Perhaps a great deal of user change will be ridiculous or stupid, but none-the-less: first- the really good interesting versions will spread rapidly through user promotion, and second, any critcal version that catches users' attention sufficiently to spread is per definition information that the company needs to consider about its product. If it's a commonly experienced criticism, then it's a hint with a two-by-four about product improvement.
Cool, man.
read more | digg story
-----------------
Ads creatively changed by consumers- without company oversight or manipulation- actually brilliant, if scary for the company. Perhaps a great deal of user change will be ridiculous or stupid, but none-the-less: first- the really good interesting versions will spread rapidly through user promotion, and second, any critcal version that catches users' attention sufficiently to spread is per definition information that the company needs to consider about its product. If it's a commonly experienced criticism, then it's a hint with a two-by-four about product improvement.
Cool, man.
read more | digg story
Subscribe to:
Posts (Atom)