Wednesday, March 14, 2007

Networks and agencies seek fine tuning on ads - International Herald Tribun

"The dirty secret is, people have been avoiding commercials, bad commercials in particular, for a very long time," said Paul Woolmington, founding partner of Naked Communications, an ad agency in New York. "We can't assume that because we push something at a consumer that the consumer is going to receive it." What? Somebody noticed?

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